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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. We also recommended Google AdWords.

Marketing 199
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247
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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258
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Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

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How To Create a Presence on Google+

Mindjumpers

Tweet On November 7 2011, Google+ launched their highly anticipated pages. Finally, it is of course also possible to create an Adwords campaign. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands.

Google 223
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What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

GrassRoots says: May 9, 2011 at 4:27 pm #grassroots #dm2 What’s An Internet Marketing Strategy Consist Of? &# GrassRoots says: May 9, 2011 at 4:27 pm #grassroots #dm2 What’s An Internet Marketing Strategy Consist Of? link] Log in to Reply Caroline Melberg says: May 10, 2011 at 12:34 am What’s An Internet Marketing Strategy Consist Of?

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Do You Review Your Inbound Links?

Small Business Mavericks

As an example, you may have established a campaign of writing guest posts for several quality sites and those links are now paying dividends. A similar campaign should produce the same results over time. Caroline Melberg says: February 21, 2011 at 12:40 am Do You Review Your Inbound Links?

Review 79