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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Everything is being driven by mobile.

Marketing 199
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247
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What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

GrassRoots says: May 9, 2011 at 4:27 pm #grassroots #dm2 What’s An Internet Marketing Strategy Consist Of? link] Log in to Reply Caroline Melberg says: May 10, 2011 at 12:34 am What’s An Internet Marketing Strategy Consist Of? Let us check the health of your website today. You can follow any responses to this entry through the RSS 2.0

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How To Create a Presence on Google+

Mindjumpers

Tweet On November 7 2011, Google+ launched their highly anticipated pages. Of course you don’t have the option to do stuff that you would normally do from a personal profile, such as playing games, hangout on mobile devices or +1 things on the web. Finally, it is of course also possible to create an Adwords campaign.

Google 223
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Think AdWords isn’t important?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265