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Why Alps Bethneck is 5 Years Old

Ari Herzog

2010: Twitter. When I finally became serious about Twitter in 2010, I thought the basic homepage was so-so. I am ready to do the Tumblr thing. When he's not blogging, Ari helps brands improve their digital media marketing. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid?

MySpace 187
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Welcome To The One Screen World

Twist Image

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. online retail. Screens are increasingly getting cheaper and more ubiquitous. Welcome to the one screen world. Eventually, he unveiled that the fourth screen was the tablet.

iPad 105
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Consider personal branding.

Industry 231
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media customer service is a form of marketingmarketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Apparently, according to Jonathan and Pam, they have great bacon.

Hotels 245
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. I am one of those users.

Facebook 279
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Should you include Pinterest in your mix?