Mindjumpers

article thumbnail

The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011.

article thumbnail

Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

However, his innovate use of social media to sustain the hype around his person during a longer off-screen period deserves another post. So in order to satisfy his tribe of followers and keep the hype going during his off-screen ban, Conan turned to the online-universe and re-positioned himself as a social media-phenomenon.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

Loyalty 205
article thumbnail

How to handle a shitstorm – before, during and after

Mindjumpers

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

How To 254
article thumbnail

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

They wouldn’t get 5 million new fans a week though, if it wasn’t for their great use of social media and understanding of its human aspects. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. Similar Posts: What You Can Learn From H&M’s Use Of Social Media.

Facebook 277
article thumbnail

PriceWaterhouseCoopers Starts Recruiting Through Linkedin

Mindjumpers

Big coorperations like PriceWaterhouseCoopers (PwC) and Google are recruiting more and more through social media and especially Linkedin. The Career Explorer was initiated in June 2009, when PwC contacted Linkedin. They wanted to do something new and exciting through social media that could help them recruit new employees.

LinkedIn 254
article thumbnail

How a Tweet Bursted Into Crisis

Mindjumpers

Tweet In March 2009, Sofia 27 and her girlfriend were kissing on the subway train in Stockholm, Sweden, when a man was verbally abusing them and filmed their kiss with his mobile camera. Similar Posts: Social Media Marketing Requires Involvement. Great Case on Social Media Turned Into a Bad One by The Traditional Media.

Insurance 212