Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. All rights reserved.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].). All rights reserved.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Is there no place for old-fashioned “selling&# using social media? Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Remember the cold call?

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. All rights reserved.

Social Media 135

Social Media Strategy Curation Privacy 135

Techipedia: Tamar Weinberg

MARCH 24, 2010

Her passion for Technology and Social Media has made her one of the most Influential Women in Technology (FastCompany, 2009). B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article!

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. The conversation is icing on the cake, and it requires much more work of the old-fashioned sort. And that’s a worthy objective.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Just not in a linear fashion. There’s no market for reselling Facebook fans or Twitter followers. Ultimately, companies need to make money, save money, or both via social media. link] jaybaer Great comment Kathy, thank you. Excellent tie-in with Outliers. You’re 100% right about that. All rights reserved.

Social Media 121

Social Media Consultant Social CRM eBook 121

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. All rights reserved.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. If you seek to straddle the line and reach both prospective (via search) and current customers, here’s your program: 3. Social CRM The new telephone.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website [link] an excellent read [link] John Crespi Very bold posting but may be prophetic! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website [link] an excellent read [link] John Crespi Very bold posting but may be prophetic! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 2, 2010

It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. Flexibility There are no right answers in social media, just answers that are more likely to be correct. All rights reserved.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

I think this is a crucial point because no one is going to argue (at least seriously I hope) that social media is easy or can be automated in any fashion. In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. All rights reserved.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. If you come to Austin expecting it to be laid out if front of you, for it all to make sense in an orderly, pain-free fashion you’ll leave disappointed.

Social Media 128

Social Media Strategy Conference Eventful 128

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar?

Social Media 161

Social Media Strategy Affiliate marketing Company 161