The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. Even a vampire romance movie from 2008. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021.
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