Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. So how does all this relate to social media strategy – after all, that’s why we’re here, right? I once had a developer quote me $10,000 to create a signup form. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ?

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MARCH 17, 2011

Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. I absolutely believe that as social media grows the accompanying professional services will splinter. Even today, what does a “social media consultant&# do?

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

JULY 8, 2010

October 2007. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004.

RSS 129

RSS Research B2B Consultant 129

Socialmedia.biz

JULY 14, 2016

BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. OK, now on to tools. BaseCamp 2. I always come back to BaseCamp.

Influencer 60

Influencer Tools SM2 Marketing 60

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JUNE 23, 2010

It’s how social networks are intended to be used. I’ve briefly touched upon a huge pet peeve of mine in my social media etiquette handbook , saying that you should use your real name and not represent anyone (or anything) else. Even social media “purists&# aren’t really that pure.

Facebook 268

Facebook SEO Policies Groups 268