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Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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Define: TIOTG

Taylor Marek

P For example: “That pizza was so gross I TIOTG!!&# “I’ll TYOTG!!&# Similar to TYOTG (throw you on the ground). Background: An SNL skit “ I Threw It On The Ground &# was the inspiration for this term. Depiran on Twitter gets the credit for using it the most. ;P What youve just read are some insights hes gleaned so far.

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When did I first find value in Twitter?

Taylor Marek

That's a great example of one of the reasons I use it as well. I didn't even notice that point, I enjoyed the conversation much more then the food, but the food was good nonetheless! Jason Van Orden says: June 29, 2009 at 3:46 pm Great story. Twitter is definitely full off opportunities. I seem to discover new ones all the time!

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Twitter is Dead Pls RT

Taylor Marek

And yes, I did have one for those wondering) Want some examples? It has been my experience that as soon as something, anything , hits mainstream and is “talked up&# all the time in the media means it is on the verge of dying out. Completely opposite of mainstream thought eh? Remember this point. Remember Furby ? Remember MySpace?

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How I Learned Everything I Needed To Know About Sales From A.

Taylor Marek

Be as transparent in your sales as possible In the example of the vending machine, you don’t have the product hidden behind a tinted window. Don’t try and sell it to the people who don’t need it. You’ve done your research. You know who needs it and where they go to find it. Put it right in front of them.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Change your Twitter avatar to be Santa Claus.

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Last Day at Wells Fargo

Taylor Marek

Today was a good example of that. Everything works out fine, whether you expect it or not. I can’t tell you how many times I thought I would get out early, only for something to happen. Somehow, it all works out for me leaving on time. This was one of those errors I had never encountered before, which made for a fun day.