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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126
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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Examples of Earned Media Success.

Fashion 409
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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch is a digital consumer intelligence platform founded in 2006. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market.

Review 91
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24 Top YouTube influencers to check out in 2024

Sprout Social

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Jacksepticeye Jacksepticeye is another example of a gaming YouTube influencer who got in early on reaction content and playthroughs.

YouTube 105
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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

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Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Twitter is another example.

Blogger 53
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276