What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. For example, members of r/Hiking are probably athletic people who like sports, right?
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