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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. This upward trend is being driven by the adoption of smartphones.

Marketing 199
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The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. December 2005. November 2005. October 2005. September 2005. August 2005. April 2005. March 2005. February 2005.

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How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. million viewers this week, making it the most-watched Emmy show since Ellen Degeneres hosted back in 2005. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now.

Brands 128
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. The good news is that to counter Shorts being ad-free, YouTube launched the YouTube Shorts Fund , a $100 million endowment that anyone is eligible to participate in by creating unique Shorts that “delight the YouTube community.”

YouTube 136
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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. He is the creator type of entrepreneur, the one who is not afraid to fail, the one who wants primarily to give back to the community and the world. He started a blog and podcast in 2005 because he wanted to be out front, embracing new technology.

Startup 123
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Things to Learn from Hawaii Musicians Using Social Media | Bare.

Bare Feet Studios

Use the podsafe music communities to share your music with podcasters. If an artist is unwilling to engage with their fans online and via mobile, it is my view that perhaps they should reconsider being an artist as a career path. Make a really good demo ! You will instantly stand out from the crowd.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I I hope you have set up Google Alerts for your brand! .&#