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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. This upward trend is being driven by the adoption of smartphones.

Marketing 199
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Knowledge Mobilization

Buzz Marketing for Technology

Knowledge Mobilization. Communications Planning. Networks & Partnerships Home Influence, Engagement and Communications Here. Knowledge Mobilization. Knowledge management practice now includes the creation of internal communities to foster face-to-face and e-mail interaction among staff. Internet Tactics. »

Mobile 113
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. As Davis, et.al. 2003) write, "kowledge translation.

Mobile 100
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The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. December 2005. November 2005. October 2005. September 2005. August 2005. April 2005. March 2005. February 2005.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. Bottom line, LinkedIn converts to real business. .

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. He is the creator type of entrepreneur, the one who is not afraid to fail, the one who wants primarily to give back to the community and the world. He started a blog and podcast in 2005 because he wanted to be out front, embracing new technology.

Startup 123
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. The good news is that to counter Shorts being ad-free, YouTube launched the YouTube Shorts Fund , a $100 million endowment that anyone is eligible to participate in by creating unique Shorts that “delight the YouTube community.”

YouTube 136