SMS Marketing: a Grossly Underrated Marketing Tactic
Kikolani
MAY 26, 2016
Plan your SMS campaign in detail and create the content (text, images, video, links, deals, etc.). In the US, it falls under the CAN_SPAM act of 2003 and the Telephone Consumer Protection Act of 1991. When drafting the content of your messages, remember that a standard SMS is 160 characters long. SMS Marketing and the Law.
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