Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

DECEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations).

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! I hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. It is often characterized – sometimes caricatured – as the only time of year Americans make their annual visit “home.&# And, more often than not, eat too much, drink too much, fight too much, and vow never to do to it again… until they do it all over again t

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

DECEMBER 13, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 17, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. I have a blogroll (I suspect you do too). While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline. I’ve long admired her sense of humor, practicality and tenacity.

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. This is because the contributing bloggers are all remarkable women, and I am truly lucky to be able to see life through their eyes.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. After all, this is the third post in three days to reference that wretched campaign.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., you can barely take a step in October without being hit in the face by pink.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

NOVEMBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Kpop Lessons: Handling Defamation Through Public Relations November 19th, 2010 Tweet Guest post by Herwin Icasiano I’m a huge fan of Kpop (Korean pop); I’ve been playing It Hurts – a new track by YG Entertainment’s girl group, 2NE1 – on repeat for some time now.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

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Class Blogger Issues Review 184

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look. Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved w

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

OCTOBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala October 20th, 2010 Tweet Rhyme and reason I don’t know why us PR pros would need a reason to get together, eat, drink, be merry, and celebrate our colleagues’ successes… But apparently we do.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Blogging for Grasshoppers: The Most Numerous Steps To Do The Greatest Thing Ever October 14th, 2010 Tweet by Herwin Icasiano; this is part of the Blogging for Grasshoppers series Do you want to know how to do the greatest thing EVER in EASY , numerous steps?!

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Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Image: Jordan Pérez Ordenez via Flickr, CC 2.0 I’m touched that the post struck a chord with so many people.

Project 177

Project Class Postrank Diagrams 177

Waxing UnLyrical

NOVEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Being Thankful For What Is Not November 26th, 2010 Tweet If you are in the U.S., you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). You’ve eaten a lot, maybe planning to hit the sales today (even better, you’re doing that online), and perhaps done your bit to give back by volunteering somewhere… all the while, giv

Class 173

Class Proposal Postrank Tourism 173

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. I thought it was a great goal. Only problem was, by the time the evening rolled around, I’d only had one really good laugh thus far.

Class 170

Class Postrank Tourism Comments 170

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Image: Lori Tingey via Flickr, CC 2.0 That’s pretty important when you’re on stage, even if you’re not a professional performer.

Postrank 169

Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Ah, ROI.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Are You World Famous In Poland? October 15th, 2010 Tweet The other night I was at an IABC/DC Metro happy hour. Terrific event, though you might say I’m biased, seeing as how I’m president of the chapter for another 78 days, er, who’s counting?

Class 168

Class Postrank Comments Tourism 168

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are c

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?). Last week there was the PRSA International Conference , a couple of days ago we had the 2010 IABC/DC Metro Silver Inkwell awards , yesterday I “spoke&# at

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Oh. My. God.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. In a bit of a reminiscing mood, these were the highlights of 2010 for me. 1.

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. So much to do So much to know To live, to love, to hurt, to grow.

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Granted, we’ve had some pretty crazy weather… and that tends to send the power diving down the tubes.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. I asked Jennifer Zingsheim of CustomScoop , who’s “appeared&# on the chat before, to come back.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. We continued our conversation on social media and ROI.

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Linking, Thinking and Blinking October 10th, 2010 Tweet I came across several posts this week (as well as several earlier ones as I started getting caught up on my reading, which is an ongoing battle) that made me think.

Postrank 149

Postrank Class Tourism Blogroll 149