June, 2012

Waxing UnLyrical

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again.

HootSuite 269
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Tweet After Death: How to Use Social Media to Live Forever

Waxing UnLyrical

I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that.

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Blogging Upstream

Waxing UnLyrical

Guest post by Marcia Zellers. Some of us follow the current; some of us prefer to swim upstream. I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. We’re growing, and I’m convinced we’re onto something – our readers tell us all the time how much they look forward to their “daily Tootzypop” …

Fashion 248
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The Intern and the Executive Coach, Part I: Clueless

Waxing UnLyrical

This is a true story. I received this email about a month ago. Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry?

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Finally! I have a new car! It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters.

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Using Social Media to Make People Feel Special

Waxing UnLyrical

A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.” For anyone not familiar with “hibachi” restaurants, this is basically where several guests sit around an open cooktop, and their food is cooked in front of them (though those of you who are familiar with the concept may not have known that the type of cooktop we see in hibachi res

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Toon Time: Paid in Full

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.