Mindjumpers
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. This regards all kinds of relations, both individual and ways in which people communicate between businesses.
Mindjumpers
FEBRUARY 25, 2011
Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to these in the Asian countries.
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Mindjumpers
FEBRUARY 28, 2011
Tweet Yesterday, another update to the Facebook platform was launched. This time, the update once again involved the Like button, namely that Facebook changes the button’s functionality to that of the Share button. So far, Share and Like have been two distinct functionalties. Thus, when a user hits the Like button, a full story with a headline, blurb and thumbnail will be posted to the user’s profile wall.
Mindjumpers
FEBRUARY 23, 2011
Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. And as we all know, customers believe other customers more than the company itself, as the customers are a lot more trustworthy. Unfortunately, it is a fact that it can all go wrong at some point and that is something the brand needs to be ready for – or at least acknowledge the risk.
Mindjumpers
FEBRUARY 3, 2011
Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions.
Mindjumpers
FEBRUARY 7, 2011
Tweet You probably all know the very successful social media campaign with “Old Spice Guy&# ( Isaiah Mustafah ) which we have mentioned several times before on this blog. Well, now he is back! After having made a return last month, the popular Old Spice Guy is now back with a new commercial called “ Scent Vacation ”. In this latest spot, “the man your man could smell like&# undergoes a metamorphosis to suggest that staying in might be the best choice.
Mindjumpers
FEBRUARY 24, 2011
Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc.
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