Ignite Social Media

MAY 21, 2024

This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success. Measurable Impact and Audience Engagement The community engagement helped us drive impressive results.

Campaign 162

Campaign Engagement Brands Case Study 162

The Realtime Report

MAY 22, 2024

Here, Andy Wagner, who leads the NFL and collegiate sports entertainment markets for VITEC, offers his insights on the evolution of IPTV in collegiate sports. In addition to students, alumni, parents, and fans from visiting teams are all part of the community that make up the fan base.

Sports 127

Sports Nielsen System Eventful 127

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 78

Social Media Metrics Social Media Management Engagement 78

Oktopost

MAY 23, 2024

One of the biggest challenges faced by marketers right now is the data overload from social media. He suggests that marketers need to focus on two aspects of social intent data: real-time engagement and long-term patterns.

Data 83

Data B2B Patterns Apple 83

The Realtime Report

MAY 20, 2024

Google paid $500 million to settle claims it helped illicit actors illegally market drugs in the United States. Digital Citizens and the Coalition for a Safer Web have uncovered numerous instances of drugs being illicitly marketed or sold on YouTube, Facebook, and Instagram. Visit us at DigitalCitizensAlliance.org.

Pharmaceuticals 91

Pharmaceuticals Banking Research Report 91