Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media. Click To Tweet.

Marketing 367
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Sitting in a tin can: Chris Hadfield returns

Sherrilynne Starkie

Hadfield boasts more than 751,000 Twitter followers, more than half million YouTube views and has a Klout score of 86. YouTube introduces trends. Headline public relations Social Media YouTube Canadian Space Agency Chris Hadfield David Bowie space oddity Twitter' Astronaut Chris A. Related posts: Somebody that I used to know.

Klout 281
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. How Canadians use Social Media.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. How Canadians use Social Media.

Marketing 199
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Influencer relations: how to build trust

Sherrilynne Starkie

Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Let’s set up a call to discuss how this strategy can work for you. But now infuencers include a much broader range of people.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so.

Google 170
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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers. Entire Twitter accounts have been built on this strategy. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn.

Vimeo 186