This episode features Maria Ogneva of Yammer. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. Special Guest: Maria Ogneva, Yammer. Maria Ogneva, Yammer @themaria. MORE >>

software , vendors and clients alike have come to realize that these communities don’t just magically appear. You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. firewall social business social softwareWith the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats. After all, you’re the advocate for the community, not a mouthpiece for the development team. Good luck! It’s you. MORE >>

View Comments The Stack: The Fifteen Classes of the Social Business Software Suite (Q4, 2010) Categories: Social Media Posted on October 3rd, 2010 Share Background: From Three Software Classes to Fifteen in 4 Years From When I first started as an industry analyst about covering this space there were really only three classes of companies: Social networks like Facebook, community platforms, and existing BBS and Blogging software companies. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. MORE >>

In their new book Social Business By Design: Transformative Social Media Strategies for the Connected Company , authors Peter Kim and Dion Hinchcliffe examine real-world success stories of social networking use across organizations, from internal collaboration using tools like Jive or Yammer to HR recruitment to investor relations to customer-facing applications in product design, customer service, marketing, sales and PR. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. MORE >>

If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. The United States Intelligence Community (IC) has made tremendous strides over the last several years with the introduction of a wide range of social software tools such as wikis, blogs, user tagging services, and social networking services for knowledge management and information sharing.  internal santa clara socbiz social business social media techweb YammerLast night, while flying home from the Enterprise 2.0 MORE >>