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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Andy Beal and his team have built a nice tool that’s garnered favorable reviews from TechCrunch and other prominent tech sites. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Budget: $500-1,000 per month.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

The tools, briefly reviewed, range from the obvious (e.g., Vocus and Cision ) to the obscure ( Butterfly Publisher ). Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. In this long but worthwhile post, Brian Solis reviews the evolution of social media measurement forms (e.g.

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Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.

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How to Best Work With a PR Pro

Waxing UnLyrical

Then… upon asking to see the pitch and introduction, the PR pro said, “no problem,&# and promised to send an email along for review, along with a list of whom it would go to. You get a bonus for using Vocus or a similar platform.). S/he said this three weeks in a row. But it was never received.

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Starting a review site? Want products to review on a blog? Marie Howard was tired of lousy beauty products and started a blog, Howard House Reviews, to review beauty products for women. The consumer industry has sales seasons and so too should review blogs. .