article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). As social media manager, the responsibility landed with Abbey. Let’s get into it!

article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. Source: Facebook 8.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways To Use Social Media Content For Customer Success

Keyhole.co

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

article thumbnail

5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Spread the word. Like the wine? A post shared by Robin + Andre?a Still True!

Strategy 145
article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

The Royal Bank of Scotland partners with TikTok influencers to create user-generated content (UGC) on a range of money-related topics including money-saving tips for students, advice for buying your first home, and ways to avoid financial scams. Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 104
article thumbnail

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Here are a few of the most common goals for social media contests: Increase Social Following. Increase Social Engagement. Photo Contests. Smart Inbox.

article thumbnail

10 Community management tools to engage with your audience

Sprout Social

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. Sprout Social. To kick off our list, we’re going to highlight Sprout’s community management features.