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Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. It certainly earned Nike credibility points, cementing its reputation as a brand that stands up for what it believes in. Grab our template to document your crisis management plan in three steps.

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How To Market Internationally

The Realtime Report

Make sure all email is relevant when targeting prospective customers as 74% of consumers report that irrelevant email frustrates them; therefore, harming your brand’s reputation. You need to use mobile friendly email templates, so your email looks great and functions over numerous platforms; reaching many countries.

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Search Trend Optimization for Evergreen Content

Adam Sherk

The Hot Searches on Google Trends tend to be dominated by topics like sports, politics and entertainment with frequent breaking news and stories that attract a lot of attention. That all sounds great, but unfortunately reputable content sites are not the only ones employing these tactics. The Down Side.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Woobox is a robust tool that allows you to create contests, landing pages and more with a library of customizable templates. Do your research to make sure you’re only submitting your contests to reputable and high quality sites. Pricing: Free plan available and paid plans starting at $29 per month. Build The Buzz.

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Top Influencers in 2023: Who to Watch and Why They’re Great

Hootsuite

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. What makes someone a top influencer? Here’s what we looked at: Connection.

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135 Facebook Caption Ideas + Free Caption Generator

Hootsuite

Ask a question or encourage engagement Any of the copy-and-paste Facebook caption templates above might inspire a like or a share, but not a lot of them will necessarily prompt engagement. This John Deere post, promoting its apparel line, has a fun play on words that underlines both the product offering and the company’s reliable reputation.