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Social media moderation: How to respond to world events

Sprout Social

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. Once the game was cleaned up, CD Projekt Red enlisted social media influencers to bring fresh brand awareness of the improved product. appeared first on Sprout Social.

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How To Market Internationally

The Realtime Report

The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. Online marketing is proving successful for many businesses. However, the work and effort must be put in.

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Search Trend Optimization for Evergreen Content

Adam Sherk

The Hot Searches on Google Trends tend to be dominated by topics like sports, politics and entertainment with frequent breaking news and stories that attract a lot of attention. Search trend and social media data is useful for optimizing specific pieces, developing new content ideas and ongoing editorial planning. The Down Side.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

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