Trending Sources

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Sports will never the be same and it’s quite exciting.

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. keeping tabs on your favorite sports teams. Set up alerts for any nicknames or usernames you have on different online forums or social networking sites.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.

Social Media is Going Corporate [Infographic]

Mindjumpers

Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. Similar Posts: How Social Is B2B? Blogging: an exception.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base? That was then, this is now.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Not everyone has common sense when it comes to social media. So, here are four social media mistakes that could’ve easily been prevented by common sense –. 1. Indianapolis’s own Yats (Disclaimer: a Firebelly client) has built a legacy around social media and the internet, for example. Making it all about you. Offending your fans.

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! thanks! thanks!

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Monitor Social Media Reputation.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The

Paywall for News.com and Online Community Social Media

Laurel Papworth

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Note: apparently after Mumbrella and Ross Dawson reported on the final point (social media distribution sites getting some perks) this was backtracked by News.com, at least temporarily. Fairfax?

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Word-of-mouth occurs everywhere people get together: at the local pub, at home, in the sports club and increasingly online and on social media. But they increasingly happen in a very public space: the social Web. Social acceptance and recognition.

A Brief History Of Social Media

socialmediarockstar.com

Home Consulting About Contact Subscribe Social Media Rockstar Social Media Blog – ::Social Media Rockstar:: A Brief History Of Social Media by Brett Borders on June 2, 2009 S ocial media isn’t really “new.&# These early social media explorers built “ boxes “… homemade electronic devices that could generate tones allowing them to make free calls and get access to the experimental back end of the telephone system. The first “tweetup&# type social media events were 2600 meetings.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media (and Beyond): Small Business.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

B2B 41

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization. Social Media as an awareness builder?

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Protect the Social Shield

Geoff Livingston

The social media reality for pro athletes is not a comfortable one. And so ensues a national media story that involves the entire NFL, and is so big it prompted Chesney to denounce Cooper. While an extreme situation, the social media gaffe in pro sports are pretty common. Every week some athlete embarrasses themselves on Twitter, permanently damaging their reputation, and negatively impacting their team and their larger sport. By no means are errant social updates limited to the NFL. Protect the social shield.

Vocus 18

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals? Reasons Social Media Is Critical To Your SEO by Convince with Convert.

Brands 117

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . Brand Marketing.

7 Ways Guest Posting Can Boost Your Reputation

ProBlogger

It wasn’t through search, or even social media. Today, we’re going to look at the brand and reputation that can be created through smart guest blogging. From building an audience for your own blog to increasing awareness of your product, here’s why you should guest blog for reputation alone. Equal parts business blog, travel guidebook, and sports nutrition cheat sheet, it’s an eclectic mix of different subjects joined to create a very popular, very acclaimed blog. Ways Guest Posting Can Boost Your Reputation. Purely business?

Social Media Stats – It's Raining Content!

Almost Savvy

Posted by Irene Koehler in Blogging , Facebook , LinkedIn , Social Media , Twitter on July 20, 2010 | 15 responses Does it ever feel that there is a non-stop downpour of Facebook posts, YouTube videos, Twitter tweets, LinkedIn connections and blog posts? New Tool Makes My Email Work Harder and Smarter Social Networking Friends vs. Real Life Friends I Don’t Care Where.

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part  of the community and deliver it to another part:  It’s not YOUR content. Note: my view was as a blogger first and only. I’m not a journalist who blogs, nor a blogger who has ever been paid for writing by a media organisation, nor  journalist who is also an academic. Media has yet to make up their mind. My view? 

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Hello, WUL readers!

UGC 97

Rare engagement and Kinect Sports

The Way of the Web

I was lucky enough to be invited along to an event held by games developer Rare , to play Kinect Sports (aff link), which has been developed for the new Kinect peripheral for the Xbox. I’ll write more about the game itself at the end, but a few other things struck me about the event. And part of that is down to the fact Kinect Sports is really nicely done.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Is Instagram Ruining Photography?

Geoff Livingston

Others feel the rise of Instagram pollutes traditional social network streams. Critics decry the mobile photo network because it filters most images with a vintage Poloroid look, the resulting widespread proliferation of Instaphotos across social networks , and/or the additional doctoring that occurs through a variety of apps like Snapseed and Camera+. What do you think?

Why Social Media Is a Better Investment than SEO

ProBlogger

We have reached a point in late 2010 where the work required to generate traffic for a normal blog via search engines is much greater than that required to generate an equal amount of traffic via social media. My thesis is simple: for the majority of bloggers, the time and effort invested on social media is better spent than time spent on SEO. If you are in a niche that doesn’t have a large traditional media presence (niches like Internet marketing, SEO, or social media) you might not notice this because there is little media competition.

CPM 6

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Andres is a social media expert.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Social Networking:  Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).  Andres is a social media expert.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent Blog

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media.

Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. None received the expected reputational boost from the exercise. He had been cheating his fans and his sport since the beginning. history of social media screw ups. Lance Armstrong at the 2005 Tour de France.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). link].

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Become More Personable, Not a Person

Geoff Livingston

Other times, we have seen social media experts become the voice of the brand, at least on the interwebs. Chrysler experienced a social media f bomb. Morgan “got bloggy with it” and had a snarkpocalypse that to this day ranks as one of the top social media blunders ever. Picking fun at corporate social media errors is a blood sport online.

Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Pepsi Sidelines Super Bowl Ads, Opts for Social Media Push by Pam Dyer on January 5, 2010 Share Are you like me? Instead, the company will be spending $20 million on a social media campaign called The Pepsi Refresh Project. Social media is hot and getting hotter.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

To be fair I do write about PR and I occasionally cover sports and social media, so it’s not completely off base. billion media impressions in 2012. Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. PHOENIX, Oct.

Kodak's Jeffrey Hayzlett on Social Media and a Global Brand: a.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Kodak’s Jeffrey Hayzlett on Social Media and a Global Brand: a B2Bbloggers Exclusive Interview by Pam Dyer on February 21, 2010 Share This post was written by Jeremy Victor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. Jeffrey Hayzlett is a new media CMO and as you’ll learn in this exclusive interview, a smart marketer. This interview itself is also a symbol of the rapid state of evolution we are experiencing in communications and media.

B2B 2

250 Essential Social Media Tools

www.jonsamsel.com

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login 250 Essential Social Media Tools Comprehensive social media (brand) monitoring & performance optimization can be a daunting task. Google is another wonderful source of free social data. But Nathan’s list was a great compilation of social tools. world.

Creating categories and definitions by doing, not debating

The Way of the Web

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. Industries and reputations: Some industries stuggle with their reputation. write for other people’s projects. market my own projects. It's me.

In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Incredible sadness at the loss of a remarkable and tireless proponent for excellence in our field but, more importantly, a remarkably kind and good person. I got to know Don a few years ago, after I’d become a “social media” person. His “He will be forever missed but never forgotten.”

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months. consistentie over alle vlakken als je social media inzet.