reports forrester-report-what-marketers-need-to-know-about-social-media-consumer-segmentation 
Oktopost
OCTOBER 8, 2023
In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs.
Convince & Convert
JANUARY 3, 2014
But, chances are, if you were a direct-response marketer, you probably shut your office door and shed a tear for the funnel. Because the funnel was like the mullet of marketing: you knew exactly what you were getting. Now, as good funnel marketers, we knew what to do with leakage – just pour more into the top of the funnel.
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Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.
Webbiquity SMM
JULY 22, 2014
This shift has led to today’s emphasis on “social” PR. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? What are the best practices for social PR? Social PR Strategies and Tactics. Are they still important for SEO?
Convince & Convert
FEBRUARY 23, 2012
This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.
Audiense
DECEMBER 19, 2016
In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft.
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