Dave Fleet

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Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

Dave Fleet

Tweet The Globe and Mail , Maclean’s magazine , CTV , the Torontoist and blogTO all ran stories in the last day, alleging that staff of Toronto’s newly-annointed mayor elect, Rob Ford, used a fake Twitter account to deceive a voter into handing over incriminating materials during the campaign. Tags: ethics Twitter.

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A Digital Lens on the U.S. Election

Dave Fleet

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you.

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Correlation/Causality Confusion

Dave Fleet

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight into the ebbs and flows of peoples’ behaviour online. However, these reports can sometimes unintentionally misrepresent the data, through a simple statistical error: Correlation does not dictate causality.

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Thoughts on Boston

Dave Fleet

Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds. I went home, and sat staring at the TV for hours, watching the reports come in.

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Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. Yesterday afternoon at 1:41pm EDT, a 5.0

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Six important shifts for social media in 2012

Dave Fleet

It also means taking a closer look at the reporting of that measurement. I’m currently reading a book that points to a multi-national company having 27,000 Twitter followers as an indication of social media success. See my recent post on five ways to improve your social media measurement for more on this. Improved Integration.

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Six essential shifts in social media strategy

Dave Fleet

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Integrating through reporting structures, governance and social media organizational models. We’ve reached a critical point in the evolution of social media as a business tool.