10 Examples of Brands Hopping on Social Media Trends (That Worked)
Social Media Strategies Summit
OCTOBER 13, 2023
For instance, Glossier — which, as far as we can tell, wasn’t one of Barbie ’s dozens of official brand partners — enjoyed success with a far more low-key strategy. Fans had already made the Bloody Mary remix a key piece of the show’s online presence. The trend generated so much traction that Gaga even made her own version.
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