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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 9% of consumers follow brands on Reddit. Why you should be on Reddit. 4% of consumers follow brands on Tumblr. Squad goals ??

Platform 119
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. You’ll need to track their conversations so you can start to encourage them to participate.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. If a company wants to have a stellar reputation today , they better think about giving good customer service.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Why not solicit reviews from your community to see what they think about you?

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

After all, if you’ve invested the time in reading the book, why not give back some honesty and expertise in an email to the PR person – knowing why you didn’t review the book can help them hone their future pitches and help you build a good reputation. Some big PR firms think they are better than bloggers. Answers Yahoo!

Blogger 177