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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc.

SM2 187
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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Tools like Radian6, Netbase, etc., Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. don’t work without analysts.

Radian6 177
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Social Media–What Do I Do With All This Data?

Janet Fouts

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Why was that? Say thank you.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Sentiment: How much are you willing to automate verse check by hand? How much can you afford to spend on the tool? • In other words, how accurate does it need to be? What about you?

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Tools.

ROI 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. The methodology and use of media tools is the same, it is the message itself that differs.