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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

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Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. As a business or brand, how do you strike the perfect social media balance?

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11 of the Best Influencer Marketing Tools

Hootsuite

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. You can monitor for locations and hashtags, or combine search terms for advanced listening. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

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11 of the Best Influencer Marketing Tools

Hootsuite

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. You can monitor for locations and hashtags, or combine search terms for advanced listening. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts ! What episodes should I listen to? I have the same questions in mind whenever I find the time to listen to podcasts.

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