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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

People mention what they are doing on social media channels and they also look for advice. They could be talking about buying a relevant product or service or asking questions about it. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Reputation Management.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

In a post made by Seth Godin, he writes : My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. We’re starting to use search — and social media — as our recommendation engines. Every bad sale costs you five.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Reply Mrunal March 5, 2010 at 1:27 am Its so true, be social, be real and dont try to sell. If you have a quality product and good at your behaviour, soon you will have a great fan following !!!

Hotels 245
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Offer them free products, samples, or gifts. Tamar is also the author of The New Community Rules (July 2009).

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. This is basic News Feed Optimization. Post photos of your service and product offerings and invite your fans to do the same. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see.

Facebook 279
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

After all, if you’ve invested the time in reading the book, why not give back some honesty and expertise in an email to the PR person – knowing why you didn’t review the book can help them hone their future pitches and help you build a good reputation. We both have difficult jobs.

Blogger 177
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Reputation Management. Business News Daily): Assess your challenges, plan your goals, listen, set objectives, and do more to get a solid Twitter strategy in place.

Marketing 279