Webbiquity SMM

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social Media Press Releases and Blogger Outreach. ‘Loser.

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How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. It’s where you publish your smartest thoughts. It is reprinted and updated with permission.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one.

ROI 191
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 216