Presentation - Social Media Informer

25 Random Observations about #MozCon Speakers

Adam Sherk

JULY 15, 2013

Rather than getting into the specifics, I thought I’d share some random observations about the speakers and presentations that I enjoyed. You can find most of the presentations on the MozCon site or SlideShare. His presentation was loaded with specific, actionable tips and instructions. But still a strong presentation.

SEO

SEO Tips Startup Compete

Make the Most of Your Retweet Buttons

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication

Syndication URL Press Release SEO

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

MARCH 8, 2012

Vijay Ravindran , Chief Digital Officer for The Washington Post gave a presentation later that day in which he highlighted the success of their Social Reader to-date. This is particularly helpful with breaking news and trending topics for which strong link signals are not yet present. How do we measure success?

Publishing

Publishing Questions Social Media Activities

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

AUGUST 11, 2009

I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog , but the book presents them in a nice, clean format that makes for a good read. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. I ended up going through all 100 tips in one sitting.

Tips

Tips Publishing Press Release Syndication

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

JUNE 9, 2010

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News

News Sites Yahoo Facebook

Press Release Optimization Checklist and Tips

Adam Sherk

OCTOBER 18, 2011

Subheading/summary (when present). Include the main keyword phrase in the title, close to the beginning when possible. Reduce unnecessary words to improve keyword weight. Put the most important information first. Include the main keyword phrase or a common variation. First paragraph. Rest of body.

Press Release

Press Release Tips Adwords Yahoo

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

OCTOBER 23, 2009

For a social media presentation at the Publishing Business Conference earlier this year I surveyed 12 major magazine sites that Define works with, and found that in 2008 social media referrals ranged anywhere from 0.6% Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Hitwise

Hitwise Social Media Digg Survey

Google News Not Always So Great at Favoring Original Sources

Adam Sherk

SEPTEMBER 1, 2011

But the CNBC article wasn’t present in the cluster and in clicking through to the Full Coverage page it was also nowhere to be found: I clicked on each of the “All X related articles” links on the Full Coverage page but did not see the CNBC article anywhere.

News

News Google Syndication Aggregator

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

APRIL 26, 2010

They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Seeing that stories have been liked thousands of times certainly caught my interest.

News

News Module Widget Facebook

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.

News

News Sites Google Content

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

OCTOBER 14, 2015

Check out his full presentation on SlideShare for more information and tips on making this actionable. This slide from Rand Fishkin illustrates how things are evolving: The takeaway here is to factor in the entire searcher and visitor experience into your optimization efforts, and to improve those signals relative to your competition.

SEO

SEO Syndication Marketing NoFollow

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

Vocus

Vocus SEO Social Media Press Release

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

SEPTEMBER 13, 2010

Survey

Survey Social Networking Engineering Research

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

JANUARY 19, 2010

Press Release

Press Release Facebook Syndication Blogroll

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Content

Content Aggregator Press Release Syndication

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

JANUARY 9, 2013

News organizations that post more frequently have a strong advantage in this comparison but it helps to present another side of what’s happening. So I also compiled the total engagement counts for all of the Google+ pages.

News

News Sites Engagement Google