Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). The information about each platform is basic. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

SEPTEMBER 13, 2011

It takes interaction, committment and it takes the right platforms to do it. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Developing a community can take years, its a long-tail process.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 23, 2012

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. But for those of us in social media, the lesson here is a little more nuanced. The Tweet appears to have come from the Hootsuite management platform and has been widely speculated to have been scheduled in advance of the news.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

NOVEMBER 22, 2011

It appears as though the dust has settled and its a new day in social media management. There are some very handy and cool features in the new Sprout Social, here are my faves: Contact History. This is one reason why I think Sprout Social is trying to move into the social CRM space (I’m hoping and praying they do).

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 19, 2011

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. I mean, it was crickets. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 9, 2012

WordPress is more than a blog today, its an entire website platform. All the major sites, Twitter, Facebook, etc., The reasons it works for large organizations is the same reason it works for small and medium size organizations: its flexible and empowering. Do what you want with it; WordPress can keep up with you.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media 170

Social Media Policies Review Hotels 170