Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

OCTOBER 15, 2012

I'm substantially less active on Twitter than I used to be. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Social media has become almost a cure-all for an organization's problems. Start a Twitter account!

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

JULY 14, 2011

tools internally, and you’re managing your organization’s Twitter and Facebook pages. tools internally, and you’re managing your organization’s Twitter and Facebook pages. Everything’s going according to plan, right? Eh… not quite. Don’t try to be an expert at using a hammer.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

APRIL 23, 2011

“Half of our web traffic results from click-throughs on our Twitter posts!&#. Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. “Our retweet % has increased by 45% since last month!&#.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

SEPTEMBER 22, 2008

Development Social Media Social Media in Action: Twitter and Emergency Response Tue, Sep 23, 2008 Social Media If you were reading the news or traveling by plane today, you probably already know about the JetBlue evacuation of JFK airport in New York today. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 6, 2012

Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. But what about people on the inside of big organizations?

Policies 132

Policies Organization Sites Skills 132

Social Media Strategery

FEBRUARY 18, 2010

is about more than wikis, open data , Twitter , Web 2.0, Sure, social media can help facilitate this transformation, but starting a blog or Twitter account is by no means a prerequisite. It’s not good enough to update your site if what you are updating is important to the organization and not to the folks visiting.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? It’s the same sort of problems that companies and organizations and governments have had for decades.

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

OCTOBER 17, 2011

What if your social media “star” left your organization? Over the last several years, as social media has become increasingly ubiquitous in many of our daily lives; government, nonprofit and commercial organizations have begun using social media to connect with their internal and external stakeholders. Would you turn into Cleveland?

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? An opportunity to highlight your work, your organization, and your ideas in front of your Government 2.0 Expo Showcase Home Submit your proposal Follow @gov20events on Twitter Gov 2.0

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Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

SEPTEMBER 30, 2010

Most of these individuals serve, in some fashion, as social media evangelists – they’re the ones leading the charge to get their organizations on Twitter, to start blogging, to start using new technology to really change how their organizations operate. Image Courtesy of Flickr User AndYaDontStop.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

APRIL 3, 2014

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. Will he share it with his 100K Twitter followers and Facebook fans? The reach and influence of some organizations’ owned channels rival that of some traditional publications. If only things were still this easy. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

FEBRUARY 15, 2011

A salary that is competitive with what other social media managers/directors/specialists are making, the ability to access sites like Twitter and Facebook, and the knowledge and skills to use social media effectively. Do you have the ability to become all that you can be at your current organization? Is there a clear career path?

Social Media 132

Social Media Class Compete Policies 132

Social Media Strategery

FEBRUARY 7, 2012

I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. Sometimes people in your organization are going to fall.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

AUGUST 9, 2009

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Contact the author [link] InternetFlyGuy (Hunter Hampton) Twitter Comment Social Media and IT Security: Adversaries or Partners?

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

APRIL 7, 2009

Search Twitter for the tag #gov20 and start clicking through to people’s Twitter accounts and blog posts. Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization.

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

SEPTEMBER 25, 2009

Contact the author [link] tericee (Teri Centner) Twitter Comment Taking Gov 2.0 Really brings home the lesson that organizations who think they’re totally unique generally aren’t. Really brings home the lesson that organizations who think they’re totally unique generally aren’t. thanks for coming.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. You may have heard of the term “ reverse mentoring ”— an alternative method of learning where the seniors in an organization become the mentees and junior staff serving as the mentors. Turns out, Web 2.0 For the mentees? For the mentors? The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MAY 25, 2013

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. Get on Twitter and share your thoughts on the latest PR crisis. Follow them on Twitter.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

APRIL 23, 2012

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" " Smart organizations are realizing that marketing and advertising can only take them so far. . "We "We have real power and we know it.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

OCTOBER 1, 2009

You can find Tracy on Twitter ( @tjohns06 ), on Vimeo , and at Gov2.0 DHS is by nature a distributed and decentralized organization whose success depends upon the contributions of Federal, state and local governments, businesses, families, and individuals. You can find Tracy on Twitter (@tjohns06), on GovLoop, on Vimeo, and at Gov2.0

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. I’m one of the leads for our social media/Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 7, 2010

Contact the author [link] cbdawson (Cian Dawson) Twitter Comment This is on the mark! I Started a Blog But No One Cared (tags: blog blogging attention socialmedia twitter) [.] I Started a Blog But No One Cared (tags: blog blogging attention socialmedia twitter) [.] I’m one of the leads for our social media/Government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

APRIL 30, 2011

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations. In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. User first!

Wiki 139

Wiki Forums Collaboration Facebook 139

Social Media Strategery

JUNE 17, 2010

Self-discipline is needed – All the technical tools in the world won’t help you if you don’t have the self-discipline to turn off Twitter every once in a while. link to post] – Posted using Chat Catcher [link] saraestescohen (Sara Estes Cohen) Twitter Comment @sradick ha. We have to now set up our own filters.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

NOVEMBER 25, 2009

conferences, seminars, workshops, Twitter, and the blogosphere. is about so much more than just Twitter, Facebook, or YouTube. Can state/local governments leverage the experiences of the federal government to bring change to their organizations? trends that have really emerged in 2009. Year In Review!

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I’ve got an MBA and have been with the organization for five years – why would I put my work out there for people to change and mess up?&# That’s a scary concept.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JANUARY 27, 2010

Analysts assist in coordinating, planning and facilitating joint meetings of Academy staff, our Panel members and client organizations. Maintains and executes organization’s social media strategy. Manage organization’s website content. Manage organization’s website content. Open until filled U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

JULY 18, 2012

I don’t blame Salesforce’s CEO for taking advantage of this laziness that exists among his customers, but I can’t see how in any world, things like this being a good thing for creating collaborative organizations. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

AUGUST 26, 2010

The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Luke [link] lukefretwell (Luke Fretwell) Twitter Comment Commented. The team responsible for increasing awareness of your Enterprise 2.0

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Not the culture you talk about on your website, but the real, honest culture of your organization.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

JUNE 25, 2010

is about more than just disseminating information – it’s about giving each employee a voice; it’s about flattening the organization; it’s about ending approval chains; it’s about being a part of something new. guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 92

Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. The point is that there’s demand for social media expertise in the public sector. Just DO something!

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93