Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

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Social Media Conference Metrics Data 31

Jeff Esposito

DECEMBER 15, 2011

Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. So using some formulas that I utilize for work, I applied it to the NFL teams and each metric had an assigned point value ( click here for full description).

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Social Media Metrics Team Tools 28

Jeff Esposito

FEBRUARY 2, 2011

To judge the NFL champion on Sunday, we’ll look at the same metrics provided through the tool in terms of social buzz, but will look at the data going from their respective championship runs until January 31 (two weeks). Instead of licking my wounds and saying better luck next year, we’re going to try this whole rodeo again.

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Lithium Social Media Film Metrics 32

Jeff Esposito

JULY 22, 2010

Social networks are a powerful communications tool that should be managed by communications professionals, however unlike traditional PR, offer hard metrics to present to executive to show real value. While I agree with many of them, without substance they breed skepticism. If you are confused, let me clarify.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. or to see who on their network is truly engaged with them.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

From the business end, I think that these new metrics could really offer some real benefits from a paid and earned media perspective. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

OCTOBER 15, 2010

Social media is a business tool, and social media can be measured like anything else. For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. The book was published long before the struggle to quantify social.

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Social Media Metrics Education Cost 33

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. Have a great weekend and enjoy this week’s edition of Five for Friday. Conversation Agents: Predictive Technology or Discovery Channels?

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Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

This is an interesting piece that takes a look at the evolution of tools. The real reason is that while it shows a number and some other fancy metrics, it is not the end all be all. Have a great weekend and enjoy this week’s edition of Five for Friday. Conversation Agents: Predictive Technology or Discovery Channels?

Klout 30

Klout Paid Search Analysis Small Business 30