Marketing, Twitter and URL - Social Media Informer

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL

URL Syndication Newsletter RSS

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

MAY 15, 2009

So the bottom line is, the NYT SEO team strongly advocated the use of permanent 301 redirects from all IHT.com URLs to the corresponding new URLs on NYTimes.com, and they are continuing to do what they can internally to get this implemented as soon as possible. What Horrible Things Did Time Magazine Do in 1964?

URL

URL Syndication SEO Press Release

The Best Social Media Analytics Tools for Publishers

Adam Sherk

APRIL 17, 2014

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. Share Counts by URL.

Analytics

Analytics Publishing Social Media Tools

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. URL, so I tried using bit.ly

Press Release

Press Release Twitter URL RSS

Make the Most of Your Retweet Buttons

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication

Syndication URL Press Release SEO

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. Do you recommend inserting the canonical URL tag on every page of a site, or only those that exhibit tracking codes?

Issues

Issues Publishing URL Syndication

The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

OCTOBER 8, 2009

Even when the engines do a reasonable job of filtering out duplicates in their results, sites are essentially shooting themselves in the foot by splitting internal and inbound links to a particular piece of content across multiple URLs. Appending tracking codes to URLs (e.g. ?xid=rss xid=rss or ?cid=top-stories)

Sites

Sites News Syndication Content

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

JULY 9, 2009

The Yahoo attribution links do not point directly to the original article URLs. Instead they point to an internal Yahoo News URL which then has a temporary 302 redirect to the original article. So it is important to have a requirement for direct links to your original URLs put into the syndication contract.

Syndication

Syndication Yahoo SEO News

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

JANUARY 6, 2010

To investigate further I did a quick check for Twitter activity. I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly But it would be nice to see the Tumblr site have a more interactive feel. What Horrible Things Did Time Magazine Do in 1964?

Tumblr

Tumblr Engagement Press Release Syndication

Google News Optimization Tips

Adam Sherk

SEPTEMBER 3, 2009

Three digit URLs are not required if you submit an XML news sitemap. Don’t break up the article body – Articles should have sequential paragraphs; don’t break them up with user comments or links to related posts. What Horrible Things Did Time Magazine Do in 1964?

News

News Google Tips Press Release

Real-time Search Optimization for News Sites

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. It should be noted that there many forms of real-time search, including Twitter Search itself and sites like OneRiot , Collecta and Topsy , among others.

Sites

Sites News Yahoo Engineering

Press Release Optimization Checklist and Tips

Adam Sherk

OCTOBER 18, 2011

Avoid over-use of “ marketing speak.” Optimize the page’s title tag, URL and META description tag based on SEO best practices. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. The key is to blend in keyword support without harming readability. Use direct, straightforward language.

Press Release

Press Release Tips Adwords Yahoo

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content

Content Aggregator Press Release Syndication

Hearst Skiff Reader Looks Cool

Adam Sherk

JANUARY 7, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release

Press Release Syndication Blogroll iPad

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

FEBRUARY 9, 2010

Related posts: New York Times Plans to Implement Permanent Redirects on IHT.com URLs Top 10 Reasons The New York Times is Really Putting up a Paywall The Daily Show Visits The New York Times Google News Wants Title Tags to Match Headlines? Check out The New York Times page on Foursquare to see it in action.

Foursquare

Foursquare Badge Press Release Syndication

The Daily Show Visits The New York Times

Adam Sherk

JUNE 12, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release

Press Release Syndication Blogroll Foursquare

Email Press Release Optimization Circa 1999

Adam Sherk

JULY 27, 2011

One thing I enjoyed is the fact that I called out the use of terms like “unique&# and “revolutionary&# since I’m still doing that now through posts like The Most Overused Buzzwords and Marketing Speak in Press Releases and PR Filter Shows Press Release Buzzword Abuse Still Prevalent. October 20, 1999. Good stuff, huh?

Press Release

Press Release URL Process Groups

Google News Now Recrawling Updated Articles

Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example. What Horrible Things Did Time Magazine Do in 1964?

News

News Google Syndication Press Release

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

MARCH 8, 2012

Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs. Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) Not including @[brand] or listing a third party tool instead (e.g.

Publishing

Publishing Questions Social Media Activities

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

APRIL 26, 2010

This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement? What Horrible Things Did Time Magazine Do in 1964?

News

News Module Widget Facebook

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

JUNE 30, 2009

The Most Common Causes of Duplicate Content on News Media Sites Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? { 4 comments… read them below or add one } Rahul July 16, 2009 at 6:53 am Hi Adam, Great post !

Syndication

Syndication Press Release SEO Publishing

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

DECEMBER 1, 2009

News Sites: Tame Your Blog Tags Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? { Related posts: Google News Wants Title Tags to Match Headlines?

News

News Publishing Google Press Release

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

JANUARY 20, 2010

If we want the most up to date News, then Digg or even Twitter provide immediate News. UPDATE: For those interested in more actual information, NYTco. Adam Sherk January 20, 2010 at 5:43 pm Thanks Becky Charles Clayton January 21, 2010 at 3:32 pm As an online publisher only, I already know that it is not just about News, as in Newspaper news.

Press Release

Press Release Digg News SEO

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. Specific to the SEO implications, I believe that is still the best approach.

Press Release

Press Release Social Media Syndication Hosting

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page. Thanks for the write up. What Horrible Things Did Time Magazine Do in 1964?

Aggregator

Aggregator Content Syndication Journal

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

MAY 17, 2010

CBS News and Reuters are the only two news organizations in the group that have not created a short, customized URL for their page (e.g. While on Facebook, the page URL shown to users in the browser changes radically depending on how it was navigated to. www.facebook.com/nytimes): That is a missed opportunity.

Sites

Sites News CPM Facebook

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

NOVEMBER 11, 2010

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Industry

Industry Social Media URL Module

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

Syndication

Syndication Publishing URL Yahoo

Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) 10 Practical Twitter Tips for Publishers.

SEO

SEO Hitwise comScore Adwords

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

DECEMBER 8, 2009

Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments. by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online.

Google

Google Health Care Press Release News

What Horrible Things Did Time Magazine Do in 1964?

Adam Sherk

SEPTEMBER 22, 2010

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Press Release

Press Release Issues News Wikipedia

Social Media Informer

Adam Sherk

Should Browsers Display Only Canonical URLs to Users?

New York Times Plans to Implement Permanent Redirects on IHT.com urls

Trending Sources

The Best Social Media Analytics Tools for Publishers

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Make the Most of Your Retweet Buttons

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

The Most Common Causes of Duplicate Content on News Media Sites

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Newsweek on Tumblr: Good Effort, Needs More Engagement

Google News Optimization Tips

Real-time Search Optimization for News Sites

Press Release Optimization Checklist and Tips

Borrowing Content Was Happening Long Before Blogging

Hearst Skiff Reader Looks Cool

Foursquare and The New York Times Archive Would Be a Great Match

The Daily Show Visits The New York Times

Email Press Release Optimization Circa 1999

Google News Now Recrawling Updated Articles

8 Social Media Questions Publishers Should Be Asking Themselves

An Early Look at Facebook Open Graph Protocol Integration on News.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Does Google News Sitemaps New Format Help Publishers?

Top 10 Reasons The New York Times is Really Putting up a Paywall

Where Do You Want Your Social Media Press Releases to Live?

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Which News Sites Have the Most Valuable Facebook Pages?

Myths Keeping Social Media out of Regulated Industries

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Editorial SEO Tactics for the Newsroom

Google Living Stories – Just Snazzy Topic Pages or is Google on to.

What Horrible Things Did Time Magazine Do in 1964?

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