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Social Capital Ottawa

Sherrilynne Starkie

This one-day conference is “must attend” for social media enthusiasts and newbies alike. If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar. With ‘Are you social?’ My social capital in Ottawa.

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4 Ecommerce trends you need to know for 2022

Sprout Social

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce. Social commerce trends. AR commerce trends.

Trends 144
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IABC Canada: the big shift

Sherrilynne Starkie

Key trends: Stronger focus on ‘right of centre’; less on ‘left of centre’ ones. Ipsos Public Affairs conducts corporate reputation and social research around the world. The company, a Division of Ipsos, the world’s second largest market research firm, has offices in 25 countries and a staff of 700 research professionals.

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Do you use word clouds?

Analysis 335
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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? That is the difference between social capital and influence, because they’re very different.

Klout 121
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Why I Started Social Selling

Koka Sexton

Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless. Many of the people I was connecting with were not people I would do business with, most were just other social media enthusiasts.

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Why I Started Social Selling

Koka Sexton

Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless. Many of the people I was connecting with were not people I would do business with, most were just other social media enthusiasts.