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Why I Started Social Selling

Koka Sexton

Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless. I started tweeting and posting on other networks but when it came to business, LinkedIn was the place I lived. The rise of social selling.

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Why I Started Social Selling

Koka Sexton

Marketing’s contribution was very small, granted back then it could not have been measured as well as it can today but the old paradigm of marketing did little for my pipeline regardless. I started tweeting and posting on other networks but when it came to business, LinkedIn was the place I lived. The rise of social selling.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. As you know, there’s been somewhat of a micro trend recently of people just sort of saying, “You know what? Brian: I’ve studied this actually, the idea of social network fatigue. Jay: Yeah.

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.