article thumbnail

Sharing Is Caring (And Selling)

Twist Image

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. Once at the retailer's site, 53% purchased the product they learned about through their friend's comment. Can you make money sharing? The products and services deliver. They do what they say they are going to do.

Wiki 102
article thumbnail

What social teams can learn from internal communications about effective COVID-19 messaging

Sprout Social

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test.

Team 100
article thumbnail

Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing just works. Advertising.

article thumbnail

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient. 3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. Promote it through your marketing channels to get the word out.

Cost 135
article thumbnail

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152
article thumbnail

Connecting 2 the World: Some thoughts on Work Literacy

Buzz Marketing for Technology

accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Group communication and the wiki.

Web 2.0 100
article thumbnail

Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

We need only look at the Boston Consulting Firms 4 categories of market placement (the cash cow is still useful today as when I learned about it 20 years ago) or Rogers stages of adaptation (still used 40 years later). Group communication and the wiki. Are we becoming afraid to take chances? What we can learn from Linkedin.

Skills 100