Oktopost
JULY 22, 2021
B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?
Convince & Convert
JULY 29, 2012
Drive Social Media ROI with Content Marketing. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.
Convince & Convert
MAY 25, 2010
Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.
Convince & Convert
JUNE 10, 2012
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.
Convince & Convert
FEBRUARY 5, 2010
KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. The background pattern in #2 reminds me of the album cover from Tommy by the Who – overall, a decent effort but it will always play second fiddle to Quadraphenia in my book. Of course, it's purely subjective.
Convince & Convert
NOVEMBER 28, 2011
Evidently, whether it’s food or fact, calories or content, our consumption patterns are in lock step. This was the conclusion of a USA Today article last week that documented how rarely Americans eat a full meal at traditional regular breakfast, lunch, dinner time windows. In fact, just 5% of Americans eat three square meals a day.
Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? . These patterns are intriguing.
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