Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. Google generates approximately 364% more revenue from advertising than it's next closest rival, Yahoo! With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL. digital marketing professional. microsoft. MORE >>

We succeed or fail as marketers on a case-by-case basis – sometimes by design, sometimes by chance. So, how do we wrap our hands around this ever evolving world of social media marketing? Yahoo! Microsoft. And, if this is true, how does that affect how we – as marketers – reach people? When you market on Facebook you are targeting the heaviest users – the ones who will see your posts, and will see your ads and will like your page. It is still a cluttered marketing world and social media just increases the noise. Brand. MORE >>

In a recent PBS Broadcast Mark  Zuckerberg explained how Google, Yahoo, and Microsoft are much worse at the practice of collecting your data behind your back than Facebook. Zuckerberg said: If you look at companies, whether it’s Google or Yahoo or Microsoft, right, that have search engines and ad networks, they also have a huge amount of information about you. ” So first Zuckerberg criticizes Google and Microsoft for the data they collect on users then his own company admits to doing the same or more. But you never know that. . MORE >>

Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Social Search Propels Bing, Will Hurt Google by Charlene Li Microsoft’s Bing.com search unit announced today that it is integrating Facebook’s social graph information into some parts of its search results. While a company could potentially manipulate “likes&# for an item or Web page, marketers can’t SEO your friends. Because Microsoft’s Bing is the privileged search provider on Facebook, it enjoys special access to the social graph and data that no one else does. MORE >>

Eric Schmidt loses a bet to Carol Bartz, is forced to buy Yahoo! Yahoo! Microsoft cracks the code behind Google's search algorithm. It is revealed that the same 50 people click on 99% of AdSense ads, and most of them are marketers just demoing the product to potential clients. Tags: Search Advertising Facebook Holiday GMail Twitter Google Yahoo The development teams behind Google Reader and Blogger are unified following a reorg, under a new project called "Google Breeder". As a result, Google runs out of interesting things to index. AJAX is the new Flash. MORE >>