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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. Ryanair’s marketing strategy has a tongue-in-cheek approach, earning them a lot of good and bad press, even back in the day. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Platform 119
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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. We can’t wait to see you when it’s time to travel again. •

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Consumers don’t care about your brand or your marketing message—unless it resonates. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. This type of ephemeral marketing is super popular especially with millennials. Create memes. Enter storytelling. Find out later!”

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Social

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  Without fail, awards season will set off a tidal wave of memes, GIFs , hashtags , and inside jokes that offer a great way to connect with your audience.

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Why We Still Love Twitter

Likeable

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. NBA Twitter is arguably the best Twitter.

Twitter 80
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Health influencer Dr. Shriram Nene proved he’s a good sport and in on the joke when he shared this hilarious prom pic from his “awkward teenage years” for TBT: Nothing like our awkward teenage years, right? Have a plan Some clever copywriting can make TBT an integral part of your marketing plan.

Brands 145