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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Magazine reading time down 77.5 Everything is being driven by mobile. Canadian Media Consumption Trends.

Marketing 199
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155
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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. What Horrible Things Did Time Magazine Do in 1964? The key takeaway: the more ways you can bring your Facebook Pages to life, the better. Related posts: JVC Facebook Page Sweepstakes a Big Success.

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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. What Horrible Things Did Time Magazine Do in 1964? Social media users are doing their part too.

News 129
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. What Horrible Things Did Time Magazine Do in 1964? The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. That is one reason why major publishers joined a consortium, announced in December, that would offer a storefront for digital magazines.)&# - Stephanie Clifford , Condé Nast and Time Inc. Save the media?

iPad 129
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Real-time Search Optimization for News Sites

Adam Sherk

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. It should be noted that there many forms of real-time search, including Twitter Search itself and sites like OneRiot , Collecta and Topsy , among others.

Sites 143