Sherrilynne Starkie

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Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. ” Canadian Living is Canada’s most widely read English-language women’s magazine with close to 3.1 The post Canada’s most trusted magazine appeared first on Sherrilynne Starkie. ” .

Badge 150
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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS.

Features 150
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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Blogger 265
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Shared Media includes social media but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Canadian Media Consumption Trends. At the same time, mainstream media is in decline in Canada. We’re leaving mainstream media in droves. Time spent reading newspapers is down 75 per cent since 2011.

Marketing 199
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March 28: this week in social media

Sherrilynne Starkie

Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Every day we all see, hear or think of things we need to remember. Facebook starts testing nested comments, sound notifications | Digital Trends.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Shared Media includes social media campaigns but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195