article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

At Ignite Social Media, everyone is an expert in social media marketing. But don’t just take my word for it, let’s talk to a few of Ignite’s expert social media marketers to see how they use social media every day. Social media is also her go-to source for the latest in marketing news. First stop, me.

Lurker 104
article thumbnail

What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! 640 Million on Facebook. Million users on YouTube.

Lurker 203
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage.

article thumbnail

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

Meanwhile, back at the ranch where the real work happens, consumers are still being marketed online. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home.

Lurker 138
article thumbnail

How to come up with social media content using feedback from your silent fans

Sprout Social

For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. One of the biggest mistakes social marketers make is to look at data once, build a content plan and then never look back. Ongoing audience insights. Revisit and refine as needed.

article thumbnail

The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. It just seemed like a cool network to join; Or a cool tool to use, or a good idea at the time. This is such a transcendent time isn’t it?

Types 143
article thumbnail

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

The advent of social media tools has enabled Volkswagen owners across the world to band together and share their love of the brand. It is easy to be a “lurker&# and yet learn a great deal from the community. VW invests heavily in marketing and research to assure that they are constantly on message.