“K” is King in Brand and Company Naming
Waxing UnLyrical
NOVEMBER 30, 2011
The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. “K” The Letter “K” in branding.
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