Sprout Social

OCTOBER 18, 2023

Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. But listening can inspire and inform new content that resonates.

Examples 116

Examples Social Media Sentiment Influencer 116

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. As marketers, we know the MarTech space is crowded. Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Sprout Social

FEBRUARY 29, 2024

Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. Content personalization AI personalizes content based on customer behavior, preferences and demographics.

Patterns 114

Patterns Sentiment Analysis Proposal 114

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

Sentiment 92

Sentiment Metrics Analysis Trends 92

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Engagement Using sentiment detection so customer care teams can identify high-priority messages. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

How To 95

How To Sentiment Template Templates 95

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. In other words, how much your company is saving by posting organic social content.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 104

Process Sentiment Analysis Applications 104

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 100

Sentiment Analysis Patterns Price 100

Sprout Social

OCTOBER 19, 2023

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 109

Social Media Sentiment Survey Marketing 109

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. A competitor is any business that could pull market share away from your organization now or in the future. Are they running paid social ads or posting organic social content? Make a note of any patterns or themes and use this information to improve your content.

Analysis 99

Analysis Sentiment Marketing How To 99

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. You can always edit and refine settings for a live query to make sure you’re getting only relevant information. Monitoring brand health. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

Reputation 99

Reputation System Brands Knowledge Base 99

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 104

Brands How To Sentiment Metrics 104

Oktopost

MAY 20, 2024

That’s the job of PPC, not organic social necessarily.”- Yet another advantage of engagement is that social media platforms use it to assess the value of your organic posts. Therefore, in order to get more impressions on social networks, it is ideal to create posts that don’t link to your website.

Social Media 81

Social Media Metrics Social Media Management Organization 81

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Then, use this information to inform business decisions and improve your brand’s online presence. Valuable insights they make look at include: Customer sentiment.

Collaboration 117

Collaboration Social Media Team Sentiment 117

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 145

Data Repository Team Process 145

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors.

Comparison 105

Comparison Analysis How To Sentiment 105

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? How does named entity recognition work?

Brands 84

Brands Sentiment Analysis Marketing 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Hootsuite

APRIL 25, 2024

Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. This can help inform strategic decisions and optimize marketing efforts. Trend-tracking. Reputation management.

Curation 90

Curation Social Media Management Tools Social Media 90

Sprout Social

JANUARY 3, 2022

The information recorded for each buyer persona will vary depending on the brand but often include things like the channels they frequent, their motivations, their pain points, as well as demographic information like age, gender and location. A good buyer persona delivers more than mere demographic information.

Data 139

Data Social Media Sentiment Team 139

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 117

Sentiment Press Release Analysis Team 117

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118

Data Engagement Hubspot B2B 118

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Metrics like conversion rates, in this case, can be far more informative about the impact of your content on audience behavior.) But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. By actively listening in, you can uncover nuggets of information to get the upper hand. These nuggets can be collected as data to inform future campaigns of your own. That’s where Social Listening comes in.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Once you compile this benchmarking data, you will have much more meaningful context for your brand health and content performance.

Analysis 137

Analysis Strategy Sentiment Comparison 137

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 106

Tools Tweetdeck Brands Sentiment 106

Hootsuite

MAY 6, 2024

The messaging view shows a history of customer conversations, along with customer relationship information. Agorapulse Source: Agorapulse Agorapulse offers a social inbox tool for managing organic and paid comments and messages. By contrast, The social feeds view offers a real-time view, organized by social media account.

Tools 83

Tools HootSuite Team Social Media 83

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 92

Reputation Sentiment Analysis Notification 92

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data. Assess performance by network.

Data 119

Data Metrics Sentiment Analytics 119