The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. The habit of live tweeting and using social media while watching TV has been dubbed “social TV.”.

Study 79

Study Advertising Nielsen Retail 79

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Sprout Social

JUNE 14, 2022

These campaigns offer information that is time-sensitive and relevant to the customer, such as appointment reminders, shipping notifications or password resets. Here’s an example from Baking Steel that includes order confirmation, tracking information and an unsubscribe option. Inform customers when products are back in stock.

SMS 108

SMS Strategy Marketing How To 108

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social media is not always about what happens digitally; it happens in real life, too.” Holy Social! Social Media Stat of the Week: 927,500 tweets about the Emmys. Listen Now.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.” ” Social Media Stat of the Week: Only 4.2%

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155