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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.

Study 79
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What Pinterest’s E-Commerce Push Means for Brands

Likeable

Late last year, Pinterest introduced new Product Pins , making hundreds of millions of Pins shoppable, complete with up-to-date pricing and stock information as well as direct links to the retailer’s checkout page. And the platform is making those ideas as buyable as possible.

Brands 81
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

These campaigns offer information that is time-sensitive and relevant to the customer, such as appointment reminders, shipping notifications or password resets. Here’s an example from Baking Steel that includes order confirmation, tracking information and an unsubscribe option. Inform customers when products are back in stock.

SMS 106
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Create your personas based on this information and they will be more personalized and accurate.

Marketing 145
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How to Fix a “Broken Brand” with Social

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says.

Brands 126
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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Four Your Information.

Loyalty 136
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How to Use Social Proof to Boost Conversions

Sprout Social

They believe the group is better informed than they are. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Or how about when LinkedIn sends you emails with information about your connections. Number of users or customers. Awards and recognition.